| Эффективность упаковки. |
При оценке эффективности новой упаковки маркетологи наиболее часто задают себе три вопроса: в чем заключается ключевой элемент дизайна, та "горячая кнопка", которая заставит потребителей опустошать стеллаж в супермаркете и укрепит позицию брэнда? как эта "горячая кнопка" может быть отражена в цифрах, чтобы маркетологи могли проводить сравнение? как получать подобные данные быстро, чтобы путь товара на полку был по возможности короче? |
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| 78.6% |  | Russian Federation |
| 8.6% |  | United States |
| 2.3% |  | Ukraine |
| 1.7% |  | Kuwait |
| 1.6% |  | Italy |
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Жизнь полиэтиленового пакета в руках потребителя, в среднем, составляет всего 25 минут, после которых, он попадает в мусорное ведро. А существование полиэтиленового пакета после использования составляет 78 миллионов 840 тысяч минут, что является 150-ю годами медленного, губительного для экологии, процесса разложения, которое не является полным… |
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