Чтобы нам было легче. | Интересные статьи

Продукция

Полезные советы

Внешние данные.

Самый простой способ сделать свой товар заметным - облачить его в яркий наряд или заменить цвета, характерные для вашей группы товаров, - нехарактерными. Но это рецепт не универсальный, потому что и все остальные могут пойти по такому же пути, и тогда вам придется искать какое-нибудь другое решение, чтобы не затеряться, как пестрая бабочка на яркой клумбе. Но будьте осторожны:

Подробнее ...

Темы сайта

%3Ctags%3E%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A0%C2%B0%D0%A0%D1%94%D0%A0%C2%B5%D0%A1%E2%80%9A%D0%A1%E2%80%B9%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D0%B0%D0%BA%D0%B5%D1%82%D1%8B%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D1%93%D0%A0%D1%97%D0%A0%C2%B0%D0%A0%D1%94%D0%A0%D1%95%D0%A0%D0%86%D0%A0%D1%94%D0%A0%D1%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A3%D0%BF%D0%B0%D0%BA%D0%BE%D0%B2%D0%BA%D0%B8%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D2%91%D0%A0%C2%B0%D0%A0%D0%86%D0%A0%C2%BB%D0%A0%C2%B5%D0%A0%D0%85%D0%A0%D1%91%D0%A1%D0%8F%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%94%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D2010%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E2010%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D0%85%D0%A0%D1%95%D0%A0%D0%86%D0%A1%E2%80%B9%D0%A0%C2%B5%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9D%D0%BE%D0%B2%D1%8B%D0%B5%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D0%83%D0%A0%C2%B5%D0%A1%D0%82%D0%A0%D1%91%D0%A0%D1%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A1%D0%B5%D1%80%D0%B8%D0%B8%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%C2%BB%D0%A0%D1%95%D0%A0%D1%96%D0%A0%D1%95%D0%A1%E2%80%9A%D0%A0%D1%91%D0%A0%D1%97%D0%A0%D1%95%D0%A0%D1%98%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9B%D0%BE%D0%B3%D0%BE%D1%82%D0%B8%D0%BF%D0%BE%D0%BC%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A1%D0%82%D0%A0%D1%95%D0%A0%D1%91%D0%A0%C2%B7%D0%A0%D0%86%D0%A0%D1%95%D0%A0%D2%91%D0%A1%D0%83%D0%A1%E2%80%9A%D0%A0%D0%86%D0%A0%D1%95%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D1%80%D0%BE%D0%B8%D0%B7%D0%B2%D0%BE%D0%B4%D1%81%D1%82%D0%B2%D0%BE%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A0%D1%95%D0%A0%C2%BB%D0%A0%D1%91%D0%A1%D0%8C%D0%A1%E2%80%9A%D0%A0%D1%91%D0%A0%C2%BB%D0%A0%C2%B5%D0%A0%D0%85%D0%A0%C2%B0%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D0%BE%D0%BB%D0%B8%D1%8D%D1%82%D0%B8%D0%BB%D0%B5%D0%BD%D0%B0%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A0%C2%B0%D0%A0%D1%94%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D0%B0%D0%BA%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A0%D1%95%D0%A0%C2%BB%D0%A0%D1%91%D0%A1%D0%8C%D0%A1%E2%80%9A%D0%A0%D1%91%D0%A0%C2%BB%D0%A0%C2%B5%D0%A0%D0%85%D0%A0%D1%95%D0%A0%D0%86%D0%A1%E2%80%B9%D0%A0%C2%B5%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D0%BE%D0%BB%D0%B8%D1%8D%D1%82%D0%B8%D0%BB%D0%B5%D0%BD%D0%BE%D0%B2%D1%8B%D0%B5%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A1%D0%82%D0%A0%D1%95%D0%A0%D2%91%D0%A0%D1%95%D0%A0%C2%BB%D0%A0%C2%B6%D0%A0%D1%91%D0%A0%C2%BB%D0%A0%D1%95%D0%A1%D0%83%D0%A1%D0%8A%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D1%80%D0%BE%D0%B4%D0%BE%D0%BB%D0%B6%D0%B8%D0%BB%D0%BE%D1%81%D1%8C%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%E2%80%9E%D0%A0%D1%91%D0%A1%D0%82%D0%A0%D1%98%D0%A0%C2%B5%D0%A0%D0%85%D0%A0%D0%85%D0%A1%E2%80%B9%D0%A0%C2%B5%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A4%D0%B8%D1%80%D0%BC%D0%B5%D0%BD%D0%BD%D1%8B%D0%B5%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%C2%B0%D0%A0%C2%B7%D0%A0%D1%91%D0%A0%D1%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%90%D0%B7%D0%B8%D0%B8%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D0%86%D0%A1%E2%80%B9%D0%A1%D0%82%D0%A0%D1%95%D0%A1%D0%83%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%92%D1%8B%D1%80%D0%BE%D1%81%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D1%93%D0%A0%D1%97%D0%A0%C2%B0%D0%A0%D1%94%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A3%D0%BF%D0%B0%D0%BA%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D0%8C%D0%A0%D1%94%D0%A1%D0%83%D0%A0%D1%97%D0%A0%D1%95%D0%A1%D0%82%D0%A1%E2%80%9A%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%AD%D0%BA%D1%81%D0%BF%D0%BE%D1%80%D1%82%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%C2%B5%D0%A0%D0%86%D0%A1%D0%82%D0%A0%D1%95%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%95%D0%B2%D1%80%D0%BE%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D1%93%D0%A1%D0%83%D0%A0%C2%BB%D0%A1%D1%93%D0%A0%D1%96%D0%A0%D1%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A3%D1%81%D0%BB%D1%83%D0%B3%D0%B8%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A0%D1%95%D0%A0%C2%BB%D0%A0%D1%91%D0%A0%D1%98%D0%A0%C2%B5%D0%A1%D0%82%D0%A0%D1%95%D0%A0%D0%86%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D0%BE%D0%BB%D0%B8%D0%BC%D0%B5%D1%80%D0%BE%D0%B2%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A0%D1%95%D0%A0%C2%BB%D0%A0%D1%91%D0%A1%D0%8C%D0%A1%E2%80%9A%D0%A0%D1%91%D0%A0%C2%BB%D0%A0%C2%B5%D0%A0%D0%85%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D0%BE%D0%BB%D0%B8%D1%8D%D1%82%D0%B8%D0%BB%D0%B5%D0%BD%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%C2%B1%D0%A0%D1%91%D0%A0%D1%95%D0%A0%D1%97%D0%A0%C2%B0%D0%A0%D1%94%D0%A0%C2%B5%D0%A1%E2%80%9A%D0%A1%E2%80%B9%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%91%D0%B8%D0%BE%D0%BF%D0%B0%D0%BA%D0%B5%D1%82%D1%8B%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%94%D0%A0%D1%95%D0%A0%D1%98%D0%A0%D1%97%D0%A0%C2%B0%D0%A0%D0%85%D0%A0%D1%91%D0%A0%D1%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9A%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%94%D0%A0%D1%95%D0%A0%D0%85%D0%A1%E2%80%9A%D0%A1%D0%82%D0%A0%D1%95%D0%A0%C2%BB%D0%A1%D0%8A%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9A%D0%BE%D0%BD%D1%82%D1%80%D0%BE%D0%BB%D1%8C%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A0%D1%95%D0%A0%D2%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D0%BE%D0%B4%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D0%83%D0%A0%D1%91%D0%A1%E2%80%9A%D0%A1%D1%93%D0%A0%C2%B0%D0%A1%E2%80%A0%D0%A0%D1%91%D0%A1%D0%8B%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A1%D0%B8%D1%82%D1%83%D0%B0%D1%86%D0%B8%D1%8E%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%E2%80%A0%D0%A0%C2%B5%D0%A0%D0%85%D0%A0%D1%95%D0%A0%D1%95%D0%A0%C2%B1%D0%A1%D0%82%D0%A0%C2%B0%D0%A0%C2%B7%D0%A0%D1%95%D0%A0%D0%86%D0%A0%C2%B0%D0%A0%D0%85%D0%A0%D1%91%D0%A0%C2%B5%D0%A0%D1%98%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A6%D0%B5%D0%BD%D0%BE%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5%D0%BC%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D0%83%D0%A0%D0%85%D0%A0%D1%91%D0%A0%C2%B6%D0%A0%C2%B5%D0%A0%D0%85%D0%A0%D1%91%D0%A0%C2%B5%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A1%D0%BD%D0%B8%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A0%D1%97%D0%A1%D0%8C%D0%A0%E2%80%99%D0%A0%D2%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%9F%D1%8D%D0%B2%D0%B4%3C%2Fa%3E%0A+%3Ca+href%3D%27index.php%3Foption%3Dcom_search%26searchword%3D%D0%A1%D0%83%D0%A1%E2%80%9A%D0%A0%D1%95%D0%A0%D1%91%D0%A0%D1%98%D0%A0%D1%95%D0%A1%D0%83%D0%A1%E2%80%9A%D0%A0%D1%91%26searchphrase%3Dexact%26ordering%3Dnewest%27+class%3D%27tag-link-1%27+title%3D%271+topic%27+style%3D%27font-size%3A+8pt%3B%27%3E%D0%A1%D1%82%D0%BE%D0%B8%D0%BC%D0%BE%D1%81%D1%82%D0%B8%3C%2Fa%3E%0A+%3C%2Ftags%3E

Новые стильные серии!

Get the Flash Player to see this rotator.

Gallery >>>

Новости

Интервью

Какая Вам нравится упаковка?

	Только фирменная.
	Любая красивая.
	Стильная.
	Скромная.
	Яркая.
	Все равно.
	А что это?

Посетители

77.4%		Russian Federation
8%		United States
3.1%		Ukraine
2.1%		Kuwait
1.7%		Italy

Чтобы нам было легче.

Еще одна обязанность, которую может взять на себя упаковка, - облегчить использование продукта потребителем. Что и говорить, хорошо с такой обязанностью справляются пакетики с дозаторами для соусов. Чтобы обратить внимание покупателей на эту немаловажную деталь, была разработана целая (и, надо признать, весьма удачная) рекламная кампания....

Но таких примеров среди наших производителей, увы, немного. Недавно мне попался на глаза тест под названием "Моющие средства", проведенный отечественным Центром Независимых Потребительских Экспертиз. Кроме прочих параметров там оценивалась и упаковка. В частности, ее удобство. "Неудов" по этому предмету продукция местных предприятий получила достаточно. Почему-то выпуклое дно и узкие, высокие и легко переворачивающиеся флаконы нашим заводам нравятся больше. А уж о крышках, что легко ломаются, и дозаторах, которые отмеряют не скупясь, говорить нечего. Стоит ли после этого обвинять нашего потребителя в отсутствии патриотизма, когда он уходит в "руки" иностранных компаний.

По материалам журнала BrandPackaging,
Food & Drug Packaging